New Spring Collection Now Available | Buy 2 Wraps, Get $10 Off


Reid & Rett - honouring life amidst loss

This blog is long overdue. But, you know, life for me, the telling of this story is so incredibly important that I wanted to do it justice. I hope I have.

In July of this year, Beluga Baby released a very special wrap, along with matching Mini Beluga Doll Carriers, Oversized Swaddles, and Braided Bracelets. It’s called “The Reid & Rett Wrap” named after my friend Emma Hansen’s two sons.

One, here, in her arms, and the other in her heart.

Emma with her son running towards her in his namesake Rainbow Baby Swaddle

Emma and her son Everett in an oversized Reid & Rett Swaddle

It started with the unthinkable

In early April, 2015, I was at BC Women’s Hospital, welcoming my daughter to the world. Learning how to breastfeed, and swathed in newborn bliss.

Unbeknownst to me at the time, Emma Hansen was also at that same hospital, preparing to face the unthinkable. Saying goodbye to her firstborn son, Reid, born still at 40 weeks due to a true knot in his umbilical cord.

It was a twist of fate, that we would find ourselves in the same place. Two strangers, facing things they’ll never forget. Such great joy and such deep sorrow, at once. Thinking back, I can’t imagine where I would be today if our places had been switched. It’s a reminder to always be thankful for those we have and hold.

One year later, our worlds collided again 

A year after her first son was lost, Emma’s gave birth to her "rainbow baby" Everett: her baby born after her first son's loss. 

Emma's troubles didn't end there however. After a traumatic series of events, Everett had to spend the first three weeks of his life in the BC Women’s NICU. Thankfully, due to the exemplary care he received, he is thriving today.

Emma and I met while she was pregnant with her second son. Our friendship was born out of this mix of life and loss. We knew there was something we needed to do, we just weren’t sure what.

Beluga Baby's Reid & Rett Rainbow Baby Wrap

We realized that there were so many stories to be told, so many babies gone but not forgotten

As Everett grew, we started talking about our strange connection. How Sawyer and Reid would have been the same age, almost to the day. And we started talking about the stories, the ones that shape us, give us life and breath. The more we talked, the more we realized that parents who have lost babies have stories that need to be told.These stories are so varied. Some are all jumbled, have no closure, and are messy. Some are uplifting, full of hope and calm after the storm.

We wanted to enable these parents to tell their stories, for in sharing there is healing. In finding common ground, there is connection, and there is hope.

Reid and Rett Rainbow Baby Wrap by Beluga Baby for those babies that are gone but not forgotten...

The Reid & Rett Wrap was born

A rainbow wrap, honouring those precious lost lives, and allowing parents to keep the babies that follow, close to their hearts. 

Rainbows signify hope after loss. They are what emerge through the storms in our lives, often in the very thick of them. They don’t fill the spaces in our hearts. Those spaces will forever belong to those we lost. They don't erase the clouds; they appear beside them. Whatever your versions of hope and loss are, we’d like to honour them. Honour the memories of your lost children. Honour the new lives you have in your arms. Honour the space you’ve created in your life for a rainbow that is unique to you. Our stories hold deep power in their diversity, and it is in them that we will find healing.

Reid and Rett Rainbow Baby mini wrap for kids by Beluga Baby

The Reid & Rett Mini Rainbow Baby Wrap for kids

It is with gratitude that a full third of profits from this wrap will be donated to NICUs to provide lifesaving aid and equipment to help other babies fighting for their lives.

Bringing your stories into the light

Please, share your story using the hashtag #reidandrett, and build the legacy of these brothers into something beautiful. Let us find the light in the darkness, together.

1 Response



January 18, 2023


This wraps it is already ready to wear?
Or I need to learn on YouTube who to use? I mean it’s simple? I have one but I sincerely never got who to wear. I looking for one with no clips, buckles or wrapping. Thanks!

Leave a comment (all fields required)

Comments will be approved before showing up.