How Beluga Baby Changed Our NICU Experience
Once in a while, a beautiful message or email makes its way into my inbox. I cry, generally, and it reminds me that what we do here at Beluga Baby is more than just packing up boxes of orders for you lovely customers. It reminds me that each package we lovingly package up by hand is going to an actual family. That it surrounds your baby at its most vulnerable time (outside of when it’s growing in your womb), and that you’ve chosen to trust my little brand to be a part of your new parent life.
One such email popped up in my inbox this week and, with the family’s permission, I’ll share it with you.
“Hi Haley,
I just wanted to tell you how much we love our Beluga Baby Wrap. Our baby girl was born 12 weeks early, on August 9th (her due date was supposed to be November 1st). We’ve just now gotten home after spending 72 long days in the NICU.
One of the most important things for preemies in the NICU is skin to skin time with their parents. Moms are handed a special kangaroo care top the moment they are able to hold their babies. But, there is nothing specific or special for Dads. This can be scary and awkward when you are holding your resilient but very fragile two pound baby for hours.
I had purchased your wrap earlier in my pregnancy as it kept popping up on my Instagram (good marketing) and I wanted it! I was able to bring it to the hospital very early on and it changed my husband’s experience with our daughter. We didn’t worry about the weight minimum as we were not walking around with her, and were under the supervision of medical professionals. We were using it to hold her every day for as long as possible, skin to skin, while sitting in a reclining chair. The wrap was so soft on her skin and gave him an extra feeling of security.
I just wanted you to know that we love Beluga Baby. It really was a game changer for dad.
Some pictures below of our journey - and we are still using it!”
Whoa.
I get really emotional when I start to think about that. We’ve sold over 20,000 Beluga Wraps in the five years since I launched the brand out of my closet, with my own newborn baby nursing away. It’s big. It’s meta. And if I think about it too much I’ll cry again. How fortunate am I that I stumbled into this life where I get to be a part of your world, even if it’s only for a short time?
So thank you, new mama, for taking the time to send me that note. I am so honored to be part of your postpartum life in this small way.
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